Mother's Day weekend we had the wonderful opportunity to participate in the UniqueLA Spring Show at the California Market Center in Downtown Los Angeles. We were very happy to introduce Feal Mor @ Home, showcasing our amazing collective of handmade in the USA products by our very own friends. Thanks UniqueLA/UniqueUSA for having us! Can't wait for the next show!
Photos from State of Unique
We know it has been awhile since the Feal Mor x J. Augur Design Trunk Show but we've been busy celebrating the holidays with friends and family. Don't fret if you missed the show and your chance to meet Judy Augur, we have a few limited pieces at the shop. Photos by Agnes Baddoo.
Thanks everyone for coming out. For more images from the night's event check 'em out on our Facebook Page: Feal Mor
Photos by Agnes Baddoo
Ever since I was a wee boy I have been wearing the Breton sailor sweaters or what in France we call the "Pull Marin." When I finally got around to making my own almost ten years ago, I had already been engaged in a long thought process about this one garment. If you could get most knitwear in any color and design why not this one. Not that the traditional (navy blue) shouldn't be respected. Since any random field study (or 30 minutes on a Paris metro platform) would also indicate that the majority of people wear black, grey or navy there were also basic market forces at work. But really tho... Just navy? Or navy and white? Or white and navy?
As Feal Mor has broken tradition every year since taking on the mission of redefining the "Pull Marin" we have made over a 100 variations on this basic design alone.
This year the inspiration has come from what I consider to be one of the apogees of sporting style: 1970's football uniforms. It is no coincidence that the major labels of sportswear have of late come inching closer to this paragonic era in football wear. Think Brazil '70, Holland vs Germany 74, Bayern Munich vs Saint Étienne '76 or the Arsenal of Charlie George. I'm sorry lads and lasses but it was never better. Prior to this it was all a bit frumpy really. And the 80's and 90's going baggy made everyone look like they were wearing pillow cases. But the collective style of George Best, Johan Cruyff, Dominique Rocheteau, Paul Breitner and Johnny Rep and all of their teammates has never been equalled. You could ascribe all of this to nostalgia but I knew I was neither alone nor deluded when all three of my soccer playing sons told me they thought players looked much cooler when the shirts fit them. And they didn't have adverts.... or the sponsors logos were cool.
In this first series of pitch inspired "Pulls Marin" you will find the Feal Mor versions inspired by some of our favorite squads and their fans.
The show beginning March 9 in our Silver Lake stores will also feature our collection of archival football pieces from boots to pennants, scarves and jerseys.
"In Sphaerum est Veritas"